Inbound brings visitors/consumers into a website/brand rather than having to go out and search for potential customers. This is accomplished many different ways through SEO, blogging, social media, email marketing, etc. Focus on creating high-quality content for visitor consumption. Quality content will not only rank your website higher in search engines but they will also …
Inputting hyperlinks on a page linking to other pages on the same site. This aids search engines in telling them how 2 pages on the same site are connected.
There are several disciplines that comprise Internet Marketing such as: SEO, Content Marketing, Social Media, Email and Search Engine Marketing. Underlying principles such as ‘inbound’ and ‘outbound’ and ‘push’ and ‘pull’ marketing form the basis for all Internet marketing. Takeaway Understanding basic principles and which type of Internet marketing is most appropriate for your …
These are target phrases that people enter into search engines. Understanding the best keywords that will drive traffic to your company or organization is very important. Keyword analysis is the process of researching and determining what keywords are most important by reviewing how often phrases are searched for, how competitive they are and other factors.
This is the process of creating interest in a product or service. Internet marketing techniques include using Calls to Action (CTAs) to convert anonymous users into known prospects. Takeaway If your site is used for marketing purposes, take the time to understand how you can be using it to generate leads.
The process of obtaining backlinks from relevant websites while also linking out to relevant sites. This area has evolved and no longer is it the person that has the most links considered the best link builder. The quality of the links matter more than ever. The first step is developing quality content that in turn …
Common or broad keywords typically have more competition thus making it difficult to rank high for. By targeting SEO towards long tail keywords along with common ones it makes ranking high easier for terms that are more specific to your organization. Users from these search queries will be more qualified and will allow ranking higher …
Text that is less than 160 characters describing the contents of the page and why a user should visit the page. Meta descriptions are displayed in search engine results pages (SERPs) below the page title.
These tags, such as the Page Title, Meta Description or Image alt tag, are not very prominent to a site visitor but are of critical importance to a search engine robot when it crawls a website to see what it is about. Populating these meta tags comprise the basic foundation for a SEO project.
Snippets of HTML code that can be placed on a web page to provide contextual information for search engines and web crawlers.
