Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages. Also referred to as natural SEO, is a phrase referring to gaining natural placement on a search engine. This is an alternative …
A term used to designate the ranking of a website. Google ranks websites and pages reportedly based on over 500 million variables and 2 billion terms. Pagerank is on a scale from 0 to 10. The higher the rank the more relevant it is based on Google algorithms.
These are two of the most important, if not notorious, Google updates that have occurred over the past few years. These updates have changed how websites are ranked dramatically. They have provided a better understanding though of what Google finds most important when ranking a page. This includes unique content and content that has been …
Pillar pages cover all aspects of a specific topic on one page. Included on this page are various links to more in-depth articles that expand upon the topic and link back to the pillar page. Pillar pages are an important SEO tactic for increasing search visibility for target keywords.
Another word for “keyword” or “search term” this is what users input into search engines to find what they are looking for.
In SEO, relevance describes the magnitude of relatedness between the content on a website and the content of a search.
Schema or Structured Data pertains to a specific vocabulary of tags that can be added to a website’s HTML to help search engines better understand your webpages as well as improve the way these pages are displayed on SERPs. Learn more on schema.org‘s website.
All areas of marketing that involve search engines, namely SEO and PPC.
SEO stands for Search Engine Optimization. It is a process to increase traffic to websites and overall online visibility. An SEO project typically includes determining KPIs, running benchmark reports, keyword analysis, site optimization, inbound linking, content creation, social media optimization and analytics. Click here for full SEO guide.
Marketing strategy that involves SEO, PPC, PR, blogging, and social media. The best strategy is to start early before a crisis happens in order to manage your relationship on search engines.
