Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. This pertains to PPC campaigns typically as a goal is to get the lowest CPC as possible. CPC is determined by Google Adwords in everything from CTR, landing page copy/SEO areas, ad copy and more.
Here business listings are either submitted, pulled from data aggregators, or a combination of them both. Websites are often reviewed and placed in a category that fits their industry. They are used to aid local SEO and send relevant referral traffic to websites.
This refers to how much authority a website domain name has as determined by search engines. It takes time to build up Domain Authority and typically the longer a domain name has been in use the more Domain Authority it has. Domain Authority is a relative metric, you cannot expect to get a perfect score. …
The situation in which the same content is being found in at least two places on a website. If your website is being flagged for duplicate content, this can negatively affect it’s SEO and page rankings.
A preview of information that Google displays on a Search Engine Results Page (SERP) when a user searches for a particular string of text. Such information can include summary text, featured images, links, hours of operation, and so on. This feature can also be referred to as a Rich Snippet.
Google allows you to track website’s performance on many different areas by adding code onto the pages on your website. Data that is tracked could be page views, pages per session, organic traffic, referral traffic, individual page data and a lot more.
A platform through which businesses can input relevant information and have it appear in a sidebar on a search engine results page. Values may include address, operating hours, website, phone number, and photos.
Formerly known as “Google’s Webmaster Tools”. Google offers these tools to fix errors on websites and improve search engine rankings. One of the most common use of these tools is to add a XML sitemap to a company’s account so that the site is more regularly and accurately indexed by Google.
The method by which writers outside of your organization publish relevant content to your website’s blog. It is typical of a guest blogger to include a backlink to their own website, as well.
Updating old blog posts and other forms of content to ensure they are up to date, and rank as highly as possible in a search.
