Category: Lead Generation

Call-to-Action (CTA)

This could be in the form of a text link, button, image, or another type of weblink that entices a visitor of your site to be directed further into the site to help them learn more or become a lead.   Examples: “Read More”, “Subscribe Now”, “Download the Whitepaper Now”, “Contact Us, “Request a Free …

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Content Marketing

Content marketing is used to increase traffic, engagement, conversion, and acquire new leads as well as increase sales. It lies at the core of most all Internet Marketing programs, especially SEO, and is often the most critical component for determining success. It is also the most easily disregarded or last to be considered when allocating …

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This refers to when someone enters information or clicks on a social media button, ‘converting’ them from an anonymous person to a known quantity. It is often a Key Performance Indicator for marketing since the person has become a prospect that can be nurtured or sold to. Takeaway Keep in mind how many and how …

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Conversion Rate

Stands for the rate at which a user converts over having the opportunity to convert. See conversion for more information.

Conversion Rate Optimization

A series of steps taken to increase the conversion rate on your platform. Typically this refers to increasing leads on a website by optimizing the calls to action (CTAs). These are short forms on a site that capture user information that results in a sale or provides an email address so you can nurture those …

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Customer Relationship Management (CRM)

This stands for Customer Relationship Management software. Examples include, CiviCRM, SugarCRM, Microsoft Dynamics, Marketo and Eloqua. CRMs are used to are used for a variety of purposes such as marketing, sales, support and member management.

Digital Marketing

All online strategies that are used to increase sales and improve brand awareness.

Email Campaign System

These allow organizations to schedule email campaigns that target specific users and buyer personas who have opted-in to receive their communications. These systems have many features including scheduling campaigns for specific days at specific times, segmented emailing lists by rules (buyer personas, purchase patterns, etc.), developing customized emails using brand colors, images, video, and more. …

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Enriching a Lead

Maximizing the amount of relevant data added to your contact record.

Facebook Contest

A Facebook Contest, or sometimes called a sweepstake, is an easy way to increase Facebook Likes in order to increase visibility to a wider audience. The contest utilizes a ‘like gated’ promotion or offer that users need to complete in order to enter the contest.