Category: Lead Generation

Social Media Marketing

Marketing an organization’s products or services via social media channels to increase brand awareness and acquire new leads. Platforms include Instagram, Facebook, Twitter, Pinterest, YouTube, and more.

Target Market

his is the characteristics that make up the people who you feel with directly want to interact with your company through your products and services. It can take the form of age group, gender, race/ethnicity, income level, buying habits, interests, hobbies and more.

ZMOT

This is a term created by Google that stands for the “Zero Moment of Truth”. It refers to the moment that a viewer decides whether they are going to click on a search result or other type of marketing content.