Category: User Experience (UX)


Any application of analysis, especially with the purpose of optimizing a user’s experience online.

Button Gravity

This refers to properly placing buttons at the bottom of a page or section of a page. Button placement is typically best after people have had time to read or view more info and then decide if they want to continue on or click on a Call to Action button. People naturally look for buttons …

Button Gravity Read More »


A cache is a reserved storage location that collects temporary data to help websites, browsers, and apps load faster. Whether it’s a computer, laptop or phone, web browser or app, you’ll find some variety of cache. A cache makes it easy to quickly retrieve data, which in turn helps devices run faster.   Takeaways How …

Cache Read More »

Data Out

The use of data collected to improve your site’s user experience.

Design Phase

This covers all aspects of the user experience design. Action items include creating design concepts, designing templates, interior pages and common elements such as H1 tags (Header 1), hover, on states and mobile designs for phones and tablets. Note, the design process combines branding, user experience design, mobile design, and graphic design. Within these areas …

Design Phase Read More »

Drop Down Menu

When a user hovers over a menu link typically additional options that are structured under/within that section of the site drop down and give you the ability to click deeper into a website.


A feature is any significant aspect of a website from the large (e-commerce) to the small (print friendly pages). Since most every website feature can be designed/implemented in multiple ways as well as there can be a custom advanced version or a basic ‘out of the box’ one, it’s important to specify how a feature …

Features Read More »

Frozen Fold

‘Frozen Fold’ is a term we created that refers to a web page design, typically a home page, where there’s an image or video that goes edge to edge, left to right, and top to bottom, no matter what dimension the screen is. In other words, the hero image always fills the screen on mobile …

Frozen Fold Read More »

Growth Driven Design

Just as your business grows and evolves, so too must your website. Growth-driven design optimizes your website based on real user data, ensuring your site best supports your business goals. Growth-driven design succeeds in minimizing the risks of traditional web design through a systematic approach that shortens the time to launch by focusing on real …

Growth Driven Design Read More »

Hamburger Menu

A hamburger menu is an icon that is stacked lines to indicate that the website’s menu is accessible there. These are commonly used in responsive web design to allow for an easy way to incorporate the menu into the design on mobile devices.