Category: User Experience (UX)

Signifiers

Visual elements of the UX that instruct a user on how to use features of a site.

Usability

This refers to how a user experiences the site. Usability has a substantial effect on the success of a website. A site with simple, quality and credible material has great usability, and the user will notice. Also, equally as important, many search engines look at usability when ranking websites, and they will rank your page …

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User Experience (UX)

User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your …

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User Interface (UI)

This term refers to the layout of a page or rather where a user interacts with a software application or Internet browser. Often referred to as a GUI or graphical user interface. The User Interface or UI is a subset of the overall User Experience design which includes how people interact with a series of …

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Voice of the Customer

A term used to describe the process of collecting customer feedback and utilizing it to improve their experience.

Website Theme

Sometimes the words “template” and “theme” are used interchangeably since they both refer to a system for efficiently managing the design and content of multiple web pages. A theme refers to the design components of a page (layout, typography styles, management of content types) as well as how content is managed on that page. So …

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