Category: Internet Marketing

Internet Marketing

There are several disciplines that comprise Internet Marketing such as: SEO, Content Marketing, Social Media, Email and Search Engine Marketing. Underlying principles such as ‘inbound’ and ‘outbound’ and ‘push’ and ‘pull’ marketing form the basis for all Internet marketing.   Takeaway Understanding basic principles and which type of Internet marketing is most appropriate for your …

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List Segmentation

Typically used for email marketing, this is the method by which you categorize recipient lists based on different factors. Viagra Super ActiveThese can include location, age, industry, and many others.

Marketing Automation

Software and other technology tasked with automating repetitive actions related to marketing in order to focus on more complex marketing strategies.

Marketing Qualified Lead

A lead who is more likely to become a customer compared to other leads, based on the lead’s engagement and other behavior.

Mere-Exposure Effect

In general, people tend to have more favorable opinions of things they are familiar with.

Multichannel Marketing

Interacting with potential customers by utilizing a combination of communication platforms. This can include a variety of outlets, such as a blog, email campaign, and social media.

Open Rate

The rate at which recipients of an email actually open it.

Personalization

The use of data collected and analyzed to personalize a marketing strategy directed at a specific user.

Rule of Seven

A concept in marketing that states a potential customer should come in contact with your marketing message at least seven times before they make a purchase.

Schema / Structured Data

Schema or Structured Data pertains to a specific vocabulary of tags that can be added to a website’s HTML to help search engines better understand your webpages as well as improve the way these pages are displayed on SERPs. Learn more on schema.org‘s website.