Category: Google Analytics


Any application of analysis, especially with the purpose of optimizing a user’s experience online.

Average Session Duration

The average length of a session. What is a good average session duration? 2 – 3 minutes For a good average session duration, the industry standard is 2 – 3 minutes. What can happen in two minutes? Two minutes might not seem like much time, but it’s enough time for users to read content and …

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What Are Backlinks? Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. There …

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Bounce Rate

The percentage of visits in which a person left your site from the entrance page without interacting with your site.


HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user’s computer or other device by the user’s web browser. Cookies are placed on the device used to access a website, …

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Data In

Data that is observed and stored, ranging from user engagement to marketing analytics.

Data Out

The use of data collected to improve your site’s user experience.

Google Analytics

Google allows you to track website’s performance on many different areas by adding code onto the pages on your website. Data that is tracked could be page views, pages per session, organic traffic, referral traffic, individual page data and a lot more.

Google Search Console

Formerly known as “Google’s Webmaster Tools”. Google offers these tools to fix errors on websites and improve search engine rankings. One of the most common use of these tools is to add a XML sitemap to a company’s account so that the site is more regularly and accurately indexed by Google.

Heat Map

A view of data that is presented in graphical form via a series of colors that are displayed on a page. This data shows where your users are interacting with your site and the links they are selecting. Tools such as Google’s In-Page Analytics extension and CrazyEgg enable you to view this data.