There are several disciplines that comprise Internet Marketing such as: SEO, Content Marketing, Social Media, Email and Search Engine Marketing. Underlying principles such as ‘inbound’ and ‘outbound’ and ‘push’ and ‘pull’ marketing form the basis for all Internet marketing. Takeaway Understanding basic principles and which type of Internet marketing is most appropriate for your …
Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages. Also referred to as natural SEO, is a phrase referring to gaining natural placement on a search engine. This is an alternative …
A term used to designate the ranking of a website. Google ranks websites and pages reportedly based on over 500 million variables and 2 billion terms. Pagerank is on a scale from 0 to 10. The higher the rank the more relevant it is based on Google algorithms.
The average number of pages viewed during one session.
The total number of pages viewed on a website.
A session is counted each time a user visits a page on your website. The session continues to be counted unless the user becomes inactive for 30 minutes or leaves your website. Takeaway There can be multiple pageviews given one session.
Any web form or input area such as comments are susceptible to spam entering a site. For example, spammers can automatically input data into a ‘contact’ web form. Deleting this spam content can be time-consuming. There are many ways to prevent spam, though none are foolproof. Common tools include Drupal’s “HoneyPot” module and adding “Captcha” …
Information included in URLs that allow advertisers to track marketing campaign effectiveness. It records data of users who came to or interacted with a website from a specific location due to an ad or social campaign.
A subset of analytics focused on the users at the “top” of your funnel – i.e. users without much knowledge of your company and the services it provides.
Tags that are appended to the end of a URL for tracking purposes. Examples include medium, source, campaign, term, and content.
