Adobe CQ5 WCM

What it is: A web content management system geared toward large corporations. CQ5 creates, optimizes and analyzes site content and user experiences.

Type: Fee-based licensed software

Cost: $120,000

Additional Cost Info: Depends on deployment size, but starts at $50,000.

Features: Being an enterprise CMS, Adobe CQ5 helps large companies manage massive amounts of information, workflow, media, and websites.

Pros: Inexpensive organizational training costs, strong control over the representation of the brand.

Cons: Expensive, not for small businesses.