When a site is redesigned most often the page URLs change on the new site. Search engines store old page URLs until the site is completely re-indexed. 301 redirects are used to redirect old page URLs to corresponding new URLs. Setting up 301 redirects is best practice for SEO and reduces 404 page not found …
A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance. You do this giving one version to one group and the other version to another group.
This refers to how easily users can access web page content. For example, if someone is hearing impaired and the web page requires sound to understand the meaning then that page is considered not accessible. The term is also used frequently with mobile websites e.g. a mobile website is more accessible than a non-mobile-optimized site.
This refers to the Americans with Disabilities Act. Section 508 of this act covers electronic communications, specifically that web pages need to be understandable to people who are hearing, visually or otherwise impaired. For example, images on a web page need to have a text description (Alt Tag) so that a screen reader can translate …
Baidu, Inc. is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence, headquartered in Beijing’s Haidian District. It is one of the largest AI and Internet companies in the world. Baidu remains focused on the local Chinese market, while Google is global and continues to expand. Contrary to the common …
Microsoft Bing is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft’s previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products.
A cache is a reserved storage location that collects temporary data to help websites, browsers, and apps load faster. Whether it’s a computer, laptop or phone, web browser or app, you’ll find some variety of cache. A cache makes it easy to quickly retrieve data, which in turn helps devices run faster. Takeaways How …
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user’s computer or other device by the user’s web browser. Cookies are placed on the device used to access a website, …
This stands for Customer Relationship Management software. Examples include SalesForce.com, CiviCRM, SugarCRM, Microsoft Dynamics, Marketo and Eloqua. CRMs are used to are used for a variety of purposes such as marketing, sales, support and member management.
The way in which information is organized, structured and labeled to enable usability and clear understanding throughout websites and online applications.
