Black Hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Similar Terms: Spamdexing
Category: Unethical Tactics
Addition of keywords to irregular areas or in an unnatural way on a page. This is deceptive and will lead to a penalty from search engines.
Spamdexing is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system. Similar Terms: Black Hat SEO