This is sometimes called a Discovery Phase and is the first phase of a website project. Action items for this phase include establishing goals, defining features, specifying functional requirements, prototyping, writing use cases, creating a sitemap and wireframes. At the end of this phase typically the sitemap, wireframes and Project Plan are signed off on.
SEO stands for Search Engine Optimization. It is a process to increase traffic to websites and overall online visibility. An SEO project typically includes determining KPIs, running benchmark reports, keyword analysis, site optimization, inbound linking, content creation, social media optimization and analytics. Click here for full SEO guide.
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A sitemap is a top level view of the website navigation and information architecture, similar to an org chart. It is used to understand the size, structure, and complexity of a website. Takeaway In order to efficiently build a website, a sitemap needs to be created as part of the Definition Phase.
A wireframe displays the content of a page as well as a preliminary display of the navigation and functionality. It is used to help define a web page. Wireframes are also an important reference doc for designers to know the contents of a page or template before starting the design. Note, while wireframes do display
This is a sitemap used by search engines to easily index a website. This is typically entered into a Google Webmaster Tools account so that Google can efficiently and more accurately index and consequently know what a site is about.
