Category: Search Engine Relationship Management (SERM)

Pay Per Click (PPC)

An internet marketing strategy by which advertisers pay the publisher (a website) when the ad is clicked. Advertisers can bid on a keyword that is relevant to their target market. PPC ads can display on the top of a SERP when a keyword matches the advertiser’s keyword list, as well as be shown on social …

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Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization. It is a process to increase traffic to websites and overall online visibility. An SEO project typically includes determining KPIs, running benchmark reports, keyword analysis, site optimization, inbound linking, content creation, social media optimization and analytics. Click here for full SEO guide.

Search Engine Relationship Management (SERM)

Marketing strategy that involves SEO, PPC, PR, blogging, and social media. The best strategy is to start early before a crisis happens in order to manage your relationship on search engines.