Category: Project Management


Agile is an iterative approach to project management and software development that helps teams deliver value to their customers faster and with fewer headaches. Instead of betting everything on a “big bang” launch, an agile team delivers work in small, but consumable, increments. Requirements, plans, and results are evaluated continuously so teams have a natural …

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Barrier to Entry

A factor that prevents a user or group from entering a specific market or industry because of economic, technological, or regulatory reasoning.

Customer Relationship Management (CRM)

This stands for Customer Relationship Management software. Examples include, CiviCRM, SugarCRM, Microsoft Dynamics, Marketo and Eloqua. CRMs are used to are used for a variety of purposes such as marketing, sales, support and member management.

Key Performance Indicator (KPI)

Quantitative benchmarks that are used to track progress made towards marketing goals; also known as KPIs. These can be defined using the SMART framework.

Kick-Off Meeting

The agenda for this meeting includes: team introductions, review of the goals/challenges, the 4 phase project process (Define, Design, Develop, Deploy), schedule, Project Plan and next steps.

Minimal Viable Product (MVP)

A minimum viable product (MVP) is where a new website is developed with enough features to satisfy early users and then provide feedback for future enhancements.

Project Management

This is a critical part of every website project, especially ones that include extensive functionality. Project managers play an important role in a variety of ways such as specifying: goals, requirements, schedule, budget and the Project Planning. They also often are responsible for completing Definition deliverables such as sitemaps, wireframes, and functional specifications as well …

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Project Plan

This is the operating document for completing a website or Internet marketing project. It is based on the 4 phase process: Define, Design, Develop, Deploy. This uses a ‘Waterfall’ project management process where each action item and phase follows the other, one after the other.   Takeaway Make sure you understand what is included in …

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Project Site

This is a secure site that houses all deliverables and other communication regarding a web site project. It typically has one page for Postings which list project activity chronologically and links to the sitemap, wireframes, the Project Plan and a project team page.

Waterfall Project Management

This refers to a Project Management process whereby each phase follows another until the completion of a project, specifically first Define, then Design, Develop, and Deploy. It is considered a more practical, less time-consuming process than Agile but also limits the amount of creativity and ability to make substantive changes during the course of the …

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