Pay Per Click (PPC)

Ad Copy

Ad copy, short for advertisement copy, pertains to text on the internet written for paid advertisements typically on PPC or Social Media campaigns. In regards to PPC ad copy takes the form of the meta description. For Social Media, it pertains to the copy that is written for the post on the social account.

Ad Copy Read More »

Adwords

This is a PPC management site for Google. Here you set up campaigns, ad copy, and bid on keywords that you’d like to run ads on. You only pay when someone clicks on your ad. Best practice is to develop dedicated landing pages for these campaigns.

Adwords Read More »

Cost Per Click (CPC)

Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. This pertains to PPC campaigns typically as a goal is to get the lowest CPC as possible. CPC is determined by Google Adwords in everything from CTR, landing page copy/SEO areas, ad copy and more.

Cost Per Click (CPC) Read More »