What Are Backlinks? Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. There […]
Blog is short for web log. They are logs of entries on specific topics that relate to areas of expertise of the writer. They range from expressing opinions, expressing data, reviewing products or services, and more. It is a part of most websites where the company/owner of the website curates new content around areas of
The method by which writers outside of your organization publish relevant content to your website’s blog. It is typical of a guest blogger to include a backlink to their own website, as well.
Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages. Also referred to as natural SEO, is a phrase referring to gaining natural placement on a search engine. This is an alternative
SEO stands for Search Engine Optimization. It is a process to increase traffic to websites and overall online visibility. An SEO project typically includes determining KPIs, running benchmark reports, keyword analysis, site optimization, inbound linking, content creation, social media optimization and analytics. Click here for full SEO guide.
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The list of websites you receive upon entering a keyword string query into a search engine. Google tends to test many different elements on these pages: how many ads to show, local listings, product scroller, image search, sidebar ads, etc.
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White Hat SEO pertains to accepted SEO practices that marketers and search engines have illustrated as best practices. Where Black Hat SEO might harm websites in rankings, White Hat will help them in performance.
