Blog Tags
A way to associate groups of content and easily access associated content, frequently used in Blogs.
Category: Keywords
Crawl
Crawl pertains to when a search engine software reviews your website, its code, its content, etc. to index and understand how it relates to keywords.
Inbound Marketing
Inbound brings visitors/consumers into a website/brand rather than having to go out and search for potential customers. This is accomplished many different ways through SEO, blogging, social media, email marketing, etc. Focus on creating high-quality content for visitor consumption. Quality content will not only rank your website higher in search engines but they will also …
Keyword Stuffing
Addition of keywords to irregular areas or in an unnatural way on a page. This is deceptive and will lead to a penalty from search engines.
Keywords
These are target phrases that people enter into search engines. Understanding the best keywords that will drive traffic to your company or organization is very important. Keyword analysis is the process of researching and determining what keywords are most important by reviewing how often phrases are searched for, how competitive they are and other factors.
Long Tail Keywords
Common or broad keywords typically have more competition thus making it difficult to rank high for. By targeting SEO towards long tail keywords along with common ones it makes ranking high easier for terms that are more specific to your organization. Users from these search queries will be more qualified and will allow ranking higher …
On-Site Search
Upon typing in a keyword string of your choosing, the website on which you are searching will return a list of results that contain and/or have content that is related to your search terms. Also commonly referred to as site search and internal site search.
Organic SEO
Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages. Also referred to as natural SEO, is a phrase referring to gaining natural placement on a search engine. This is an alternative …
Query
Another word for “keyword” or “search term” this is what users input into search engines to find what they are looking for.
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. It is a process to increase traffic to websites and overall online visibility. An SEO project typically includes determining KPIs, running benchmark reports, keyword analysis, site optimization, inbound linking, content creation, social media optimization and analytics. Click here for full SEO guide.
