Category: Funnel

Hand Raiser

A potential customer that reaches out to a sales team by their own accord.

Landing Page

These are pages that typically have a strong call to action (CTA) to convert anonymous users into known prospects. Landing pages are used often as part of a search marketing, advertising or email campaign.   Take Away If Google Adwords or another type of Pay Per Click campaign is being used, make sure you have …

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Passive Buyer

A person who isn’t currently interested in your products or services, but could be in the future. In other words, they haven’t begun the buyer’s journey.

Rule of Seven

A concept in marketing that states a potential customer should come in contact with your marketing message at least seven times before they make a purchase.