A potential customer that reaches out to a sales team by their own accord.
These are pages that typically have a strong call to action (CTA) to convert anonymous users into known prospects. Landing pages are used often as part of a search marketing, advertising or email campaign. Take Away If Google Adwords or another type of Pay Per Click campaign is being used, make sure you have …
A person who isn’t currently interested in your products or services, but could be in the future. In other words, they haven’t begun the buyer’s journey.
A concept in marketing that states a potential customer should come in contact with your marketing message at least seven times before they make a purchase.