Category: Email


Baidu, Inc. is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence, headquartered in Beijing’s Haidian District. It is one of the largest AI and Internet companies in the world. Baidu remains focused on the local Chinese market, while Google is global and continues to expand. Contrary to the common …

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Behavioral Email

The usage of automated email systems to collect an email subscriber’s data in order to tailor email campaigns to specific users based on their behavior.

Bounce Code

A three-digit code sent back to the server when an email bounces (cannot be delivered). A code beginning with four shows a bounce is temporary, a code beginning with five means the bounce is permanent.

Content Bounce

A bounce code of 571 or 554, indicating that the software protecting the target email account classified your content as spam and rejected it.

Email Automation

Creating an automated email workflow saves time in allowing an email service to send out an already developed email to users who meet certain requirements. There are many different rules/requirements that can be set up to trigger such emails. Form submissions Purchase Application Submission Buyer Persona Pro: Keeps customers engaged with your brand by sending …

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Email Bounce

A rejection of an email to a user. A bounce code is generated upon the occurrence of an email bounce, providing information on why the email was rejected.

Email Campaign System

These allow organizations to schedule email campaigns that target specific users and buyer personas who have opted-in to receive their communications. These systems have many features including scheduling campaigns for specific days at specific times, segmented emailing lists by rules (buyer personas, purchase patterns, etc.), developing customized emails using brand colors, images, video, and more. …

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Email Deliverability

The deliverability of an email describes the likelihood a sent email actually reaches the attention of a recipient.

Email Marketing

The strategy by which you utilize email campaigns to nurture leads and drive sales.

Email Marketing ROI

The return on investment you receive from utilizing email marketing campaigns.