Category: Conversion


This refers to when someone enters information or clicks on a social media button, ‘converting’ them from an anonymous person to a known quantity. It is often a Key Performance Indicator for marketing since the person has become a prospect that can be nurtured or sold to. Takeaway Keep in mind how many and how …

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Conversion Path

The way in which an unknown user on your site transforms into a new lead.

Conversion Rate

Stands for the rate at which a user converts over having the opportunity to convert. See conversion for more information.

Conversion Rate Optimization

A series of steps taken to increase the conversion rate on your platform. Typically this refers to increasing leads on a website by optimizing the calls to action (CTAs). These are short forms on a site that capture user information that results in a sale or provides an email address so you can nurture those …

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Internet Marketing

There are several disciplines that comprise Internet Marketing such as: SEO, Content Marketing, Social Media, Email and Search Engine Marketing. Underlying principles such as ‘inbound’ and ‘outbound’ and ‘push’ and ‘pull’ marketing form the basis for all Internet marketing.   Takeaway Understanding basic principles and which type of Internet marketing is most appropriate for your …

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Lead Generation

This is the process of creating interest in a product or service. Internet marketing techniques include using Calls to Action (CTAs) to convert anonymous users into known prospects.   Takeaway If your site is used for marketing purposes, take the time to understand how you can be using it to generate leads.