Banner Blindness
When a user is presented with too many images and CTAs in a rotating carousel and ultimately decide not to pursue any of the options provided.
Category: Call-to-Action (CTA)
Button Gravity
This refers to properly placing buttons at the bottom of a page or section of a page. Button placement is typically best after people have had time to read or view more info and then decide if they want to continue on or click on a Call to Action button. People naturally look for buttons …
Conversion Rate Optimization
A series of steps taken to increase the conversion rate on your platform. Typically this refers to increasing leads on a website by optimizing the calls to action (CTAs). These are short forms on a site that capture user information that results in a sale or provides an email address so you can nurture those …
