This is the formula that search engines use in order to determine what your website does, the type of products/services that are available and what type of search queries that your website should be ranking for. Search Engines keep these secret from competition so that they are not able to copy them and from marketers …
The process of obtaining backlinks from relevant websites while also linking out to relevant sites. This area has evolved and no longer is it the person that has the most links considered the best link builder. The quality of the links matter more than ever. The first step is developing quality content that in turn …
Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages. Also referred to as natural SEO, is a phrase referring to gaining natural placement on a search engine. This is an alternative …
SEO stands for Search Engine Optimization. It is a process to increase traffic to websites and overall online visibility. An SEO project typically includes determining KPIs, running benchmark reports, keyword analysis, site optimization, inbound linking, content creation, social media optimization and analytics. Click here for full SEO guide.
Spamdexing is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system. Similar Terms: Black Hat SEO
White Hat SEO pertains to accepted SEO practices that marketers and search engines have illustrated as best practices. Where Black Hat SEO might harm websites in rankings, White Hat will help them in performance.
