The text within which a hyperlink is embedded that is visible to the user. For example, in the string, “WebInFive is a Limassol web design firm,” the anchor text is “Limassol web design firm”.
What Are Backlinks? Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. There …
Search engines use spiders to crawl linked pages of a website to index them and determine their rankings in regards to search terms.
White Hat SEO pertains to accepted SEO practices that marketers and search engines have illustrated as best practices. Where Black Hat SEO might harm websites in rankings, White Hat will help them in performance.