Category: Automation


Short for Robot. A device or software that executes commands, replies to messages or performs routine tasks, e.g. online searches, either automatically or with minimal human intervention. An example is a shopping bot that helps consumers find the best prices. Keep in mind when reviewing Analytics that the amount of traffic is 50% from bots, …

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Chatbots, also called chatterbots, is a form of artificial intelligence (AI) used in messaging apps. This tool helps add convenience for customers—they are automated programs that interact with customers like a human would and cost little to nothing to engage with.


Crawl pertains to when a search engine software reviews your website, its code, its content, etc. to index and understand how it relates to keywords.

Email Automation

Creating an automated email workflow saves time in allowing an email service to send out an already developed email to users who meet certain requirements. There are many different rules/requirements that can be set up to trigger such emails. Form submissions Purchase Application Submission Buyer Persona Pro: Keeps customers engaged with your brand by sending …

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Email Campaign System

These allow organizations to schedule email campaigns that target specific users and buyer personas who have opted-in to receive their communications. These systems have many features including scheduling campaigns for specific days at specific times, segmented emailing lists by rules (buyer personas, purchase patterns, etc.), developing customized emails using brand colors, images, video, and more. …

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Email Deliverability

The deliverability of an email describes the likelihood a sent email actually reaches the attention of a recipient.

List Segmentation

Typically used for email marketing, this is the method by which you categorize recipient lists based on different factors. Viagra Super ActiveThese can include location, age, industry, and many others.

Marketing Automation

Software and other technology tasked with automating repetitive actions related to marketing in order to focus on more complex marketing strategies.

Open Rate

The rate at which recipients of an email actually open it.