Category: Algorithm


The Facebook algorithm that ranks business & brand pages, groups, celebrities, or individual accounts to determine what posts are shown to users connected to those accounts. At the start, the major factor was engagement on the post but it has since been updated to include many other factors.

Panda + Penguin Updates

These are two of the most important, if not notorious, Google updates that have occurred over the past few years. These updates have changed how websites are ranked dramatically. They have provided a better understanding though of what Google finds most important when ranking a page. This includes unique content and content that has been …

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Search Engine Results Page (SERP)

The list of websites you receive upon entering a keyword string query into a search engine. Google tends to test many different elements on these pages: how many ads to show, local listings, product scroller, image search, sidebar ads, etc.

White Hat SEO

White Hat SEO pertains to accepted SEO practices that marketers and search engines have illustrated as best practices. Where Black Hat SEO might harm websites in rankings, White Hat will help them in performance.